Impetus Digital Social Media Management Standard Operating Procedures

As a boutique digital marketing agency we approach each client and their business differently depending on your industry, however our general approach to managing your social media follows this approach...

Onboarding;

After a discovery call used to outline your objectives and goals we will prepare a proposal & contract for you to sign.
Once this is signed work will only begin once the first month or deposit has been paid.

We will then request all appropriate material to be added to your client google drive folder. These include; Logos, login information, brand guidelines, current photos/videos, excel sheet breakdowns of your products/services and anything else you think we could use to make the project a success.

For a complete breakdown of our requirements download our Social Media Management Checklist HERE.
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We will then create and propose two styles of graphic design for your posts and stories for you to choose from. Once you have made your choice and provided feedback we will prepare a whole months worth of content along with the post text for you to review and improve/approve.

Once this has been agreed we will proceed with...

Day to Day Management;

Firstly we will carry out an optimisation of each page before setting up automations that will provide instant responses to the most common frequently asked questions from your customers.
We then begin scheduling all of the approved content and put into place our ad strategy that is tailored to drive the maximum value to your customers and business.
On a day to day basis we will ensure all customer enquiries are fulfilled as well as carry out an hour of our in house growth hacking strategy that will ensure the growth of your account.

Forward - Together;

As your business grows so do we and the results we bring to your companies bottom line.
In order to do this we review our strategies and campaign spends on a monthly basis through a monthly report.

FAQ's (Frequently Asked Questions);

Q: What is Social Media Management, and why do I need it?

A: Social Media Management is the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others. With more than 3.6 billion people using social media worldwide, it's essential to have a strong online presence to reach your target audience, promote your brand, and grow your business. Social Media Management helps you do just that by creating a cohesive strategy that aligns with your business objectives and maximizes your ROI.

Q: What does your Social Media Management service include?

A: Our Social Media Management service includes a comprehensive strategy tailored to your business needs, content creation, scheduling and posting, community management, social media advertising, and monthly reporting and analytics. We use the latest social media tools and techniques to ensure your social media channels are active, engaging, and optimized for success.

Q: How often will you post on my social media channels?

A: We typically post on your social media channels 2-3 times per week, but the frequency may vary depending on your business goals, target audience, and social media platform. We always aim for quality over quantity, ensuring that every post is relevant, engaging, and aligned with your brand voice and tone.

Q: Do you create original content, or will you repost content from other sources?

A: We create original content that's tailored to your business and target audience. Our team of expert content creators includes writers, designers, and social media strategists who work together to create compelling and visually appealing content that resonates with your followers. We may occasionally repost content from other sources, but we always credit the source and ensure that the content aligns with your brand values and goals.

Q: How do you measure the success of your Social Media Management service?

A: We use a variety of metrics and tools to measure the success of our Social Media Management service, including engagement rate, reach, impressions, clicks, conversions, and more. We provide monthly reports that outline the performance of your social media channels and the impact of our strategy on your business goals. Our goal is to continually improve and refine our strategy to ensure maximum ROI and long-term success for your business.

Q: What sets your Social Media Management service apart from other agencies?

A: We are a boutique digital marketing agency that offers personalized service, a deep understanding of social media platforms and trends, and a team of experts who are passionate about social media and dedicated to delivering exceptional results for our clients. We take the time to understand your business, your target audience, and your goals, and we create a strategy that's tailored to your unique needs. Our focus is on quality over quantity, and we always go the extra mile to ensure your social media channels are engaging, informative, and aligned with your brand values.

Q: Will I have access to the social media accounts you manage?

A: Yes, you will have access to your social media accounts. We believe in transparency and collaboration, so we will provide you with login credentials and ensure that you have full control over your social media channels. However, we recommend that you let us handle the day-to-day management and posting to ensure consistency, quality, and strategic alignment.

Q: How much does your Social Media Management service cost?

A: The cost of our Social Media Management service varies depending on the scope of work, the number of social media channels, and the level of customization required. We offer competitive pricing and flexible packages that can be tailored to your budget and business needs. Contact us for a customized quote and a free consultation to learn more about how we can help you achieve your social media goals.

Q: How long does it take to see results from Social Media Management?

A: The timeline for seeing results from Social Media Management varies depending on your business goals, your target audience, and your social media channels' current state. Typically, you can expect to see some improvement in engagement and reach within the first few weeks of implementing our strategy. However, it may take several months to see significant growth and impact on your business objectives. Our team is committed to continuous improvement and will work with you to refine our strategy and optimize results over time.

Q: Can I pause or cancel my Social Media Management service at any time?

A: Yes, you can pause or cancel your Social Media Management service at any time. We understand that business needs can change, and we want to ensure that our clients are always in control of their marketing strategies. However, we recommend that you give us ample notice if you plan to pause or cancel our service to ensure a smooth transition and minimize any disruption to your social media channels.

Q: How do I get started with your Social Media Management service?

A: Getting started with our Social Media Management service is easy. Simply contact us to schedule a free consultation, and we'll walk you through our process, answer any questions you have, and provide you with a customized quote. Once we've agreed on the scope of work and pricing, we'll begin our onboarding process, which includes gathering information about your business, your target audience, and your social media goals. We'll then create a comprehensive strategy and begin managing your social media channels to help you achieve your objectives.

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