Impetus Digital Search Engine Optimisation Standard Operating Procedures
In today's competitive digital landscape, search engine optimization (SEO) is essential for businesses that want to improve their online visibility and attract more traffic to their websites. At Impetus Digital, we understand the importance of SEO, and we are committed to helping our clients achieve their search engine goals. To accomplish this, we have developed a standard procedure for our SEO services that includes comprehensive website audits, strategic keyword research, and ongoing optimization efforts.
Read on to learn more about our SEO SOP and how it can help your business achieve its online marketing objectives.
1. Initial Consultation
The first step in the process is an initial consultation between the client and Impetus Digital. This is a chance for us to learn about the client's business, target audience, and specific SEO needs.
2. The Impetus Digital Checklist
Prior to starting the project, Impetus Digital will get the client to fill out a checklist which will provide a comprehensive overview of the client’s business and objectives so that we may collectively achieve the intended goals as seamlessly as possible.
Click here to download the Impetus Digital SEO Checklist
3. Website Audit
Once the client has engaged Impetus Digital’s SEO services, we will conduct a comprehensive audit of the client's website to identify any technical issues or on-page optimization opportunities.
4. Keyword Research
After the website audit is complete, Impetus Digital will conduct thorough keyword research to identify the most relevant and high-value keywords for the client's business.
5. Content Optimization
Using the results of the website audit and keyword research, Impetus Digital will optimize the client's website content to ensure that it is relevant and informative for both search engines and the target audience.
6. Off-Page Optimization
In addition to on-page optimization, our SEO team will also work on off-page optimization strategies, such as link building and social media promotion, to improve the client's website's overall authority and visibility in search results.
7. Analytics and Reporting
The agency will provide regular analytics reports to the client to track the progress of the SEO campaign and make adjustments as necessary.
8. Ongoing Optimization
SEO is an ongoing process, and Impetus Digital will continue to optimize the client's website and content, for the duration of the contract, on an ongoing basis to maintain and improve search engine rankings.
1. What is search engine optimization (SEO)?
SEO is the process of optimizing a website to improve its visibility and ranking on search engine results pages (SERPs). This involves various techniques, including on-page optimization, link building, and content development.
2. How does SEO benefit my business?
SEO can benefit your business by improving your website's visibility, attracting more traffic, and increasing leads and conversions. It can also help establish your brand as an authority in your industry.
3. How long does it take to see results from SEO?
SEO is a long-term strategy, and it can take several months to see significant results. However, the timeline can vary depending on various factors such as the competitiveness of your industry, the quality of your website, and the effectiveness of the SEO strategy.
4. How do you determine the pricing for SEO services?
The pricing for our SEO services is determined based on the scope of the project, including the size and complexity of the website, the level of competition in the industry, and the desired goals and objectives.
5. Can you guarantee first-page rankings on search engines?
No, we cannot guarantee first-page rankings on search engines. SEO is a complex and ever-changing field, and there is no guaranteed formula for achieving top rankings. However, we employ industry best practices and strategies to improve the client's website's ranking and visibility.
6. Do you provide ongoing SEO services or just a one-time optimization?
We provide ongoing SEO services to ensure that our clients' websites maintain their rankings and visibility on search engines. SEO is an ongoing process that requires consistent monitoring, optimization, and adjustment to remain effective.
7. How do you measure the success of an SEO campaign?
We measure the success of an SEO campaign through various metrics, including website traffic, conversion rates, keyword rankings, and backlink profile. We provide regular analytics reports to our clients to track their website's progress and effectiveness.
8. How do you stay up-to-date with the latest SEO trends and algorithms?
Our SEO team stays up-to-date with the latest SEO trends and algorithms through ongoing research, and engaging in continuous education and training. We also collaborate with other industry professionals to stay informed and updated on the latest best practices and strategies.